Top 5 World Phone Brands in Q3-2025 According to Omdia

- Omdia research firm releases a new report regardingshipment(shipment)smartphoneglobal for the third quarter of 2025.

ReportIt measures the performance of several vendorssmartphonethroughout July-September.

During that period, Samsung was the top brand with 60.6 million smartphone shipments and market share(market share)19 percent. The figure increased by 6 percent compared to the same period last year (Year-on-year/YoY).

Four Samsung phones, namely the Galaxy Z Fold/Flip 7 Series foldable phones and the affordable Galaxy A07 and A17, became key factors in the company's positive growth.

Under Samsung, Apple has a 18 percent market share. The Cupertino-based company sent 56.6 million units of mobile phones in that quarter, an increase of 4 percent year-on-year.

Omdia records iPhone 17 modelbasicIt turns out to be quite accepted by the market, thanks to its capacitystorageThe larger one for the most basic variant with the same price as the previous generation.

On the other hand, the iPhone 17 Pro and 17 Pro Max are also quite popular, especially in developing countries like India.

Then, Xiaomi followed in third place with a market share of 14 percent after shipping 43.4 million units.smartphone.GrowthshipmentThat Chinese company rose 1 percent year-over-year.

Transsion, the holding company that oversees the brands Tecno, Infinix, and Itel, is in fourth place with a market share of 9 percent and deliveries of 28.6 million units.

Transsion is the only company that has achieved rapid growth year after year, at 12 percent.

The top five positions were closed by Vivo with a market share of 9 percent and a delivery volume of 28.5 million units.

Vivo has moved to the position previously held by Huawei, thanks to its delivery performance in the Asia-Pacific, Africa, and Latin America regions.

Furthermore, here is the list of five best-selling mobile phone brands in the world according to Omdia for the third quarter of 2025, as summarizedKompasTeknofrom the official Omdia website.

 

Ranking	Vendor	Q3-2024 Shipment (million units)	Market share Q3-2024 (percent)	Q3-2025 Shipment (million units)	Market share Q3-2025 (percent)	Growth
1	Samsung	57.5	19	60,6	19	6
2	Apple	54.5	18	56.5	18	4
3	Xiaomi	42.8	14	43,4	14	1
4	Transsion	25.5	8	28.6	9	12
5	Vivo	27,2	9	28.5	9	5
6	Other brands	102.5	33	102.5	32	0
Total	309,9	100	320,1	100	3

Global mobile phone market grows 3 percent

Overall, Omdia recorded smartphone shipments in the global mobile phone market in Q3-2025 reaching 320.1 million units, an increase of 3 percent year-on-year.

The regions experiencing rapid growth, according to an Omdia report, are Asia Pacific, the Middle East, and Africa.

Omdia said the current market growth is driven by devices below 100 US dollars (approximately Rp 1.6 million) and above 700 US dollars (approximately Rp 11.3 million).

It means that the mid-range phone segment, which is usually filled with phones priced around 200-300 US dollars (around Rp 3-4 million), is quite sluggish.

In the future, Omdia predicts that the prices of new smartphones will continue to rise, which could hinder growth in the lower segment.

Share :