Four SMEs Compete for the Title in the Final Episode of Shopee Jagoan UMKM Rising to the Next Level Full of Inspiration!

PR NANDAI -After a long and challenging journey, the UMKM Heroes finally arrived at the climax moment. The Grand Final episode of Shopee Jagoan UMKM Naik Kelas, which aired on November 2, became the most emotional and exciting determining stage. For weeks, the participants have gone through various tests starting fromProduct Development,creative marketing,Logistic race, untilElevator pitchThose who are determined to have a solid strategy and strong mental strength. Now, this final round will prove who is most worthy of winning the title of "Class-Advancing UMKM Champion."

The tense atmosphere was immediately felt in the sixth episode, which became the final round. Two participants, Aveka and Maritim Bag Indonesia, were temporarily declared not to have received coins from the judges after the challenge.Elevator pitchHowever, a surprising decision changed the course of the competition - both were given a second chance to remain competitive in the final round. This opportunity made the competition even more exciting because they resumed competing together with two other participants who had consistently performed well from the beginning.

Four best finalists —Annisa (DS Modest), Fuat (Aveka), Yudiana (homLiv), and Micheal (Maritim Bag Indonesia)— return to the stage with renewed enthusiasm. In this final round, the challenge is not only about creating quality products, but also about how they can present their ideas, innovations, and brand personality authentically in front of the judges and the public. Through the Shopee Live session, the finalists must demonstrate their sales strategies, content creativity, as well as the ability to build emotional connections with the audience live.

Grand Final Challenge: The Last Test for Innovation and Strategy of the UMKM Experts

In the final round, the finalists faced the biggest test of the competition, a challenge that summarized all the learning, creativity, and strategies they had honed throughout their journey in Shopee Jagoan UMKM Naik Kelas. This time, they had to prove their abilities by directly launching their product innovations to the public through a two-hour Shopee Live session.

Each participant must go through three critical stages, namely:

1. Product photography, to ensure an attractive visual display for buyers.
2. Creative marketing video creation, challenging participants to conceptualize and execute promotional ideas within a limited time.
3. Shopee Live Session, where all the strategy and creativity in launching a product is directly in front of the audience, starting from interactions,storytelling, until effective selling methods.

Adding fun, at the beginning of the episode, the finalists are also givenTreasure BoxIt contains mysterious tools that will support their appearance during the challenge. As the winner of the Golden Star in the previous episode, Annisa, who is affectionately called Anin from DS Modest, has the right to choose her desired box first and decide which box will be given to the other three finalists. However, no one could have expected that some of the contents of the boxes turned out to be unexpected traps. Some contained useful advantages, while others containedzomg.

Joining the main judges Daniel Mananta and Lizzie Parra, also present areMuhammad Sadadas aFounder Erspo and Erigo, as a guest judge in the final round.SadadUnderstanding the meaning of MSMEs upgrading is when the business shows progress that has a positive domino effect. From these four finalists, I see that spirit alive in every idea and strategy they have.

Four Stories, Four Innovations of Indonesian Love

Each finalist presented innovations reflecting their uniqueness, creativity, and the distinctive spirit of Indonesian MSMEs. From fashion products to household appliances, each contestant brings a different story and value, yet they share the same goal: to elevate the potential of local products with the theme "Love Indonesia" to be able to compete on the national stage.

• Anin - DS Modest: Sajadah "Interwoven Pattern"

Anin from DS Modest got a special opportunity to join Shopee Live togetherco-hostmysterious fromTreasure Boxthe one she chose. This opportunity was very well utilized by Anin to launch her product innovation, a prayer mat titled "Langgam Bertaut." This prayer mat features the Batang Garing motif from Central Kalimantan and the Kawung motif from Yogyakarta. This product also includes a web-based QR code indicating the direction of the qibla, designed to help users when traveling, while also emphasizing the spirit of journey, spirituality, and cultural richness of Indonesia. During the two-hour Shopee Live session, Anin presented a well-prepared strategy throughLive review,Pre-orderReceiving exclusive perfume gifts, and having warm and interactive communication with the audience, creating high interaction and earning praise from the judges on the consistent concept and branding.

• Fuat – Aveka: Batik Shoes

The following from Aveka becomes the participant who receivedTreasure BoxIncludes balloons and pom-poms. Although the prize was considered a "joke", it did not dampen his spirit. Instead, Fuat utilized the prizeTreasure BoxThis is to strengthen the product presentation and the festive atmosphere of the sessionLive shoppingnya. He launched batik-patterned shoes that highlight the cultural values of Indonesia. The cinematic video marketing concept and natural delivery during the Shopee Live session made his performance impressive, although the judges provided some corrections regarding product details. Fuat's interaction with the audience, stylestorytellingAnd the way he explained the product's uniqueness made Aveka stand out in this final round.

• Yudiana - homLiv: Sutil Wood "Malika Batik"

Yudiana from homLiv brought the subtle wooden product "Malika Batik," which combines the empowerment of the Krebet Tourism Village community in Bantul, Yogyakarta, with the warmth of family values. She used a Shopee Live voucher worth Rp1 million to strengthen the live session by displaying and...reviewInteractively presenting the quality of teak wood and the beauty of traditional batik patterns. In her marketing video, Yudiana also showcases daily cooking activities using batik-patterned teak tools, illustrating how each cooking tool carries a story and the warmth of Indonesian family life. Her strategy successfully demonstrated cultural value and creativity, resulting in high sales and receiving appreciation from the judges for her consistent branding and positive energy.

• Micheal - Maritim Bag Indonesia: Hybrid Bag "Garuda Series"

Micheal from Maritim Bag Indonesia utilizes a Shopee Live voucher worth Rp2 million to maximize performancelive-nya. He launched a hybrid bag for school and sports titled "Garuda Series", which highlights an inspiring message about the achievements of Indonesian children. Promotion strategy in the form ofvoucher flash saleand campaignurgencyApplied with maturity. Michael's interaction with the audience on Shopee Live also shows a strong understanding of online consumer behavior, making the sessionlive itIt successfully attracted attention and received praise from the judges.

Grand Final Shopee Jagoan UMKM Stage Rises to a More Special Event with the PresenceMother Abdurrahmanas aIndonesian Minister of Micro, Small and Medium Enterpriseswho also directly provided support and appreciation to the finalists. "From more than 1,300 MSME participants across Indonesia, now only four champions remain on this stage. But remember, victory is not the end of the journey, but rather motivation to continue growing and inspiring more business people," said.Mom.

This message serves as a strong conclusion to the finalists' journey, at the same time reminding that true success is not just about winning, but about the spirit to keep growing and making a positive impact on fellow entrepreneurs. And here comes the most anticipated moment, the announcement of the winners of Shopee Jagoan UMKM Naik Kelas. The four finalists stand on stage with hope, waiting for the final result of their long journey. However, who ultimately managed to wear the title of Jagoan UMKM Naik Kelas? Who managed to steal the hearts of investors and judges at this decisive moment? Don't miss the excitement at the Grand Final of Shopee Jagoan UMKM Naik Kelas and experience firsthand the moments full of surprises, emotions, and inspiration from Indonesia's Jagoan UMKM!

Ruben Onsu also shared interesting moments from the Grand Final Jagoan UMKM through a video upload on his social media. In the video, participants are seen seriously conducting product photo sessions of their innovations, starting from arranging lighting, choosinganglebest, ensuring that every detail looks maximum. Ruben also wrote a caption,Can't just take a photo, I understand. Keep up the spirit, heroes!This upload not only shows his admiration for the participants' spirit, but also becomes a valuable lesson for Ruben himself as a fellow UMKM operator. Witnessing the process behind the scenes taught him how crucial the role of visuals and creativity is in attracting consumer attention.

Shopee Jagoan UMKM Ascend to the Next Level is not just an event to determine the winner, but a celebration of the competitiveness, creativity, and courage of Indonesian UMKM players to continue developing and advancing. Through this competition, Shopee reaffirms its commitment to continue supporting UMKM actors throughout Indonesia to be able to adapt to the digital world, develop business capacity, and expand markets through an inclusive and sustainable e-commerce ecosystem.

WatchEpisode Grand Final Shopee Jagoan UMKM Naik Kelasand find out which MSMEs have successfully become winners of this competition, only hereYouTube Shopee IndonesiaAlso get a chance to win the iPhone 16 and millions of Shopee vouchers by participating in the daily 'Kuis Jagoan UMKM' program from Monday at 11:30 WIB until Wednesday at 23:59 WIB. Viewers can also support their favorite Jagoan UMKM through the 'Voting Partisipan Favorit' on the landing page.https://shopee.co.id/m/jagoan-umkm.***

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