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Aussie Mom Triumphs in Epic Legal Clash Against $429 Billion Fashion Giant

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  • A mother from Gold Coast emerged victorious over LVMH.
  • She faced competition from the $4329 billion luxury behemoth.
  • READ MORE: Australian mother challenging the wealthiest man globally

An Australian mother emerged victorious in an extended legal dispute with Louis Vuitton, which attempted to rename her brand. The fashion giant worth $429 billion faced off against her.

Rim Daghmash, the founder of Kenz Beauty, which has its base in the Gold Coast She named her company after her daughter, Kenzie, who lives with autism.

The name also holds special meaning, translating to 'treasure of beauty' in Arabic.

However, her brand drew notice from the worldwide fashion conglomerate LVMH, which asserted that Kenz Beauty was 'unmistakably akin' to one of its brands named Kenzo.

The company pushed for Ms Daghmash to change the name.

In spite of the legal pressure, the Queensland The business owner declined to yield.

'a five-year-old can easily distinguish between Kenzo and Kenz Beauty, as these are entirely distinct names,' Ms Daghmash told A Current Affair.

The conflict began in 2023 when both parties confronted each other about whether the family-operated cosmetics company should be compelled to change its branding.

Ms. Daghmash remained steadfast against the luxury conglomerate, battling to safeguard her highly personal trademark.

Although LVMH suggested alternate titles such as 'The Beauty of Kenz' and 'Beautiful Kenz,' Ms. Daghmash declined to alter her business name.

'Kenzie is my autistic daughter's name, in Arabic (my heritage) it means my treasure,' she explained on her website.

I named it Kenz Beauty because Kenzie’s beauty is extraordinary, akin to the wonder of autistic children who are truly magnificent.

In the end, both sides agreed on a compromise: the company would be called Kenz Beauty & Co.

"I believe they felt just as tired of it as we did," Ms Daghmash told Channel Nine.

I feel immense relief because this venture is my lifeblood. It holds paramount importance for both myself and my family.’

Now that the disagreement is resolved, Ms. Daghmash has taken steps to grow her enterprise.

With a growing clientele and a team of five professional skin therapists, Ms Daghmash continues to expand her range of beauty services.

She now operates South Australia's only Moroccan hammam, a traditional, ladies-only day spa inspired by the ones she visited in her youth in the Middle East.

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